‘Hidden World’ Flies To 1st With $30m But ‘Madea’ Isn’t Far Behind: Box Office Report
The race for 1st place this Box Office weekend was a fierier affair than expected between ‘How to Train Your Dragon: Hidden World’ and ‘A Madea Family Funeral’, but it was the former that prevailed in a close race that also saw Oscar Best Picture winner ‘Green Book’ cruise back into the top 10.
‘Hidden World’, the last in the ‘How to Train Your Dragon’ series by DreamWorks, earned $30m in only its 2nd domestic weekend to move it within inches of the $100m mark. It remains a touch ahead of its predecessor at the same point in its run, and while ‘How to Train Your Dragon 2’ ended on a respectable $177m, ‘Hidden World’ has its eyes set on the lofty heights of ‘How to Train Your Dragon’s $217.6m total from 2010.
It’s unlikely, but ‘Hidden World’ will take solace from its international numbers. This weekend saw a $33.3m opening in China (a franchise best) and $52m earned overall, leaving the film comfortably in the profit-zone worldwide with $378.6m, and the franchise on a whopping $1.5bn globally.
It isn’t the only successful franchise of the weekend however, as Tyler Perry’s ‘Family Funeral’ exceeded expectations with its $27.1m opening. It’s the 4th biggest opening of the ‘Madea’ franchise (behind ‘Boo! A Madea Halloween’, ‘Madea’s Family Reunion’, and ‘Madea Goes to Jail’), and leaves the series on over half a billion dollars worldwide. An added bonus is what it means for Perry himself, as his entire catalogue of films directed have now amassed an extraordinary $950m at the global Box Office, making him the highest grossing African-American director in U.S. history. ‘Family Funeral’ could potentially push him over the $1bn mark.
So, what will it end up on? The Lionsgate release is looking at a $66m-ish finish, going by the average opening weekend multiplier (2.43x) of the franchise. Its A- on Cinemascore certainly suggests its possible, and its 67% female, 78% over-25 audience mirrors that of the series. The film stars Perry as titular matriarch ‘Madea’, who, alongside her family, travel to Georgia and plan a funeral. Nothing dead about this film’s performance, however, which only looks to go from strength to strength.
Best Picture winner ‘Green Book’ re-entered the top 10 this weekend, earning $4.6m to reach 5th spot. Its re-expansion by 1,400 cinemas coincided with its 3 wins at the Oscar’s in February, but unlike ‘Into the Spider-Verse’, ‘A Star is Born’, and ‘Bohemian Rhapsody’ (who all also saw theatrical expansions), ‘Green Book’s was successful enough to catapult it back amongst the biggest of the weekend. Globally, the film stands at a whopping $187.9m, with $75.8m from the States.
Finally, this weekend saw the release of horror-thriller ‘Greta’, by Focus Features. Its $4.5m opening fell below our expectations and is in-line with ‘A Cure for Wellness’, whose $4.4m start back in 2017 led to a less than impressive $8.1m domestic finish. Hopes for ‘Greta’, then, aren’t high, with a $10m total the likely conclusion.