Kurupt FM Take Over Subway’s Radios For Exclusive ‘People Just Do Nothing’ Online Mini-Series
Following the release of the first trailer for their upcoming film Big in Japan, BAFTA award-winning People Just Do Nothing’s Kurupt FM have partnered up with Subway to take over the radio stations in 2,200 of their stores across the UK and Ireland for a whole week, beginning Monday 17 May.
Episode one of the mini-series is now up on Subway’s YouTube channel, with the rest of the episodes to be uploaded throughout next week on their social platforms.
Mays Elansari, Head of Marketing UK & Ireland at Subway said: “People Just Do Nothing is one of the best-loved comedy shows of recent years and Kurupt FM is a radio station that deserves way more listeners. We’re excited and energised in equal measure to be handing over control of the airwaves inside Subway restaurants. Our guests are in for a treat in more ways than one with our crave-able menu.”
People Just Do Nothing has a unique style due to none of the cast previously being professional actors, instead their YouTube sketches caught the eye of the BBC, airing from 2014 to 2018 and being nominated for four BAFTAS. The mockumentary is a spiritual successor to The Office due to an abundance of cringeworthy moments when the crew’s ambitions overshadow their actual abilities.
However, the mockumentary has since become a reality. The Kurupt FM crew have toured the UK, played Glastonbury, done a Radio 1Xtra takeover and performed with a variety of stars. Last week they released a brand new single with Craig David called ‘Summertime’, taken from their forthcoming debut album The Greatest Hits (Part 1).
People Just Do Nothing: Big in Japan arrives in UK and Irish cinemas 18 August and the official synopsis reads:
Since the end of their pirate radio station, life has been quiet for the Kurupt FM boys, but everything is about to change. News reaches them that one of their songs has been used on a popular game show in Japan. They’ve made it! Their music is reaching hundreds of thousands of people! It’s finally time for them to enjoy the fame and fortune that they’ve always known they deserved. Chabuddy G steps excitedly back into his management role as Grindah, Beats, Steves and Decoy begin their journey to international stardom… But is Japan really ready for Kurupt FM?