When the first look of the iconic blue blur, Sonic the Hedgehog arrived online fans stopped in their tracks at the sight of him and were keen to voice their opinions of what was on show. Taking what felt like a very rare course of action in response to the fans disappointment, director Jeff Fowler revealed that brakes were being pumped, and the release date for Sonic’s first filmic run was being pushed back to spend time on remodelling him.
Speaking to Variety, Deadpool director and producer of Sonic the Hedgehog, TIm Miller, assured that “fans will be pleased” how Fowler and the studio handled the fallout and what we can expect when SEGA’s speedy poster boy comes off the block.
“Look, I was with fans and so was Jeff. When the s–t hit the fan, I went over there and said, ‘The most important thing to do, man, is say, ‘I f–ked up.’ He’d already sent a tweet out an hour before I got there. He’s a good man. It was exactly the right way to handle that. The fans have a voice in this too. There’s a right way to listen.”
Usually, hands get held up after a film’s release when a fan favourite character arrives on the scene and is met with disdain. The studio goes through the usual routine of “hearing them” and an attempt to polish things up with a sequel, or a complete remodel is next on the to-do-list. To do this before a film is even released is unheard of – it also may make things worse.
Does this mean that fan feedback can halt an upcoming release? Does it lower expectation if and when a rework is put in effect? We can only see how things pan out when Sonic the Hedgehog arrives in cinemas on a new release date of Valentines Day, 2020.