This jam-packed Mother’s Day weekend saw both ‘Avengers: Endgame’ and ‘Detective Pikachu’ fail to live up to the lofty heights our forecasts set, but still reign supreme, bringing in well over $100m between the 2 films. Elsewhere, it was the Anne Hathaway-Rebel Wilson comedy ‘The Hustle’ that took the bronze medal with a solid $13m start, while other new releases ‘Poms’ and ‘Tolkien’ bombed on release, grossing under $10m in total.
How did the new releases get on?
‘Pokemon Detective Pikachu’, the 1st live-action Pokemon movie and 6th in the entire franchise, opened to a solid $54.4m this weekend – the biggest ever for a video game adaptation. Based off of the 2016 game of the same name, the film stars the voice of Ryan Reynolds as Pikachu, who must find out the truth about his missing partner Harry Goodman, alongside Harry’s son Tim (Justice Smith).
It marks the biggest Mother’s Day opening since ‘Iron Man 2’ earned $128.1m in its 1st 3 days in 2010, and leaves the film as the 12th biggest video game adaptation in domestic history, just below ‘Assassin’s Creed’ ($54.6m). As for the Pokemon franchise, it’s already the biggest out of the films globally, sitting on $167m worldwide after an overseas opening weekend of $103m (aided mainly by China’s $41m).
Its A- on Cinemascore should see it have solid legs going into the summer period, although the upcoming features of ‘A Dog’s Journey’, ‘Aladdin’, and ‘The Secret Life of Pets 2’ will definitely cause some issues. Expect a $150m-ish domestic finish for this one, with hopes mainly resting on its international total to help its profitability.
Elsewhere, MGM/UAR release ‘The Hustle’ made the most of the Mother’s Day weekend with a decent $13m opening. It comes off the back of torrid reviews from both critics and audiences alike (16% on RT, B- on Cinemascore), leaving many to wonder just how poor its staying power will be.
The comedy, starring Anne Hathaway, Rebel Wilson, Alex Sharp, Dean Norris and more, is a gender-swapped remake of 1988’s ‘Dirty Rotten Scoundrels’, and sees 2 con artists look to swindle a tech guru. Directed by Chris Addison, the film also earned nearly $14m internationally, for a $27m global start.
There wasn’t much Mother’s Day luck left after this, as ‘Poms’ failed to entertain the crowds. The STX comedy opened to just $5.4m to condemn the studio to its 2nd flop in as many weekends, after ‘Uglydolls’ struggled 7 days ago. It wasn’t the worst of the weekend however; that unwanted prize lands at the feet of Disney and Fox, whose historical biopic Tolkien, starring Nicholas Hoult, mustered just $2.2m to land in 9th place.
How did the others do?
It’s now a hattrick of weekend wins for ‘Endgame’, with the latest coming after it earned $63.3m at the Box Office. The Disney release leapfrogged fellow MCU-er ‘Black Panther’ to become the 3rd highest grossing film in U.S. history, with a domestic running total of $723.7m
Internationally, it was 2nd only to ‘Detective Pikachu’, earning a strong $102m to keep its goal of becoming the biggest film of all time worldwide very much alive. As things stand, ‘Endgame’ has earned $2.49bn globally, $300m short of ‘Avatar’s $2.79bn a decade ago. Whether it’ll hit the mark remains to be seen, but what we do know is that it’ll be a very tight race.