‘Miss Bala’ Fails To Contend In Poor Box Office Weeked: Box Office Report
Following the lowest-grossing January in 12 years, this Box Office weekend continued 2019’s steep drop-off with just a $70.1m gross – the lowest weekend since August 2017.
This, of course, was partly down to having just the one sole release: Sony’s ‘Miss Bala’, which earned a paltry $6.9m over its first 3 days. Whether or not the general audience wanted to see an action movie fronted by Gina Rodriguez is a point worth discussing, however, Sony (and the rest of us) still expected a stronger showing for the film with little in the way of competition.
Recent times have seen vigilante/revenge/rescue movies like ‘Proud Mary’, ‘Death Wish’, and ‘The Commuter’ open in the early year slot to $10m+ (whilst being R-rated, too), yet the PG-13 ‘Miss Bala’, which cost a lowly $15m to produce, couldn’t even hit $7m, and may barely scratch a $20m total. Was the issue solely down to its poor critical reception (25% on the Tomatometer), or were there exacerbating factors?
The Super Bowl didn’t help of course, with this year’s Big Game setting the backdrop for the lowest-grossing SB weekend since the 90s. Sunday’s match led to ‘Bala’s daily gross to drop by a remarkable 57% post-Saturday, and considering its reception, as well as next weekend’s 4 new releases providing heavy competition, the film’s chances of reaching profitability have all but vanished.
This left ‘Glass’ to become the first Box Office weekend winner in almost 4 years to finish top with a gross under $10m, earning $9.5m. It marks the horror’s 3rd consecutive weekend in 1st place, rivalling predecessor ‘Split’s efforts from 2017. ‘Split’, of course, was $10m ahead domestically at this point and finished on $138.3m, but ‘Glass’ continues to impress in its own right, currently sitting close to $90m in the U.S. and $200m worldwide – the biggest film of the year so far in both territories.
The same can’t be said for Fox’s ‘The Kid Who Would Be King’, the Joe Cornish-directed family adventure starring Patrick Stewart, Rebecca Ferguson, and Louis Ashbourne Serkis. Its $4.2m weekend was above forecasts, but its $13.2m running domestic total doesn’t even begin to scratch its $59m-budgeted armour. Hopefully, ‘Alita: Battle Angel’ in a few weeks can recoup some of the damage lost with this for Fox, although pre-release tracking definitely says otherwise.
2019 is currently almost 20% behind 2018’s domestic Box Office total at the same time in its run, but with ‘The LEGO Movie 2’ amongst others released next weekend, could we potentially get the year back on track? Let us know your thoughts on Twitter and Instagram, we’re at @JUMPCUT_ONLINE.