‘Glass’ To Have A Crack At $50m Over MLK Weekend: Box Office Predictions
This Box Office holiday weekend is mainly notable for its release of ‘Glass’, the hotly-anticipated third film in M. Night Shyamalan’s ‘Unbreakable’ trilogy. The ‘Sixth Sense’ (and ‘After Earth’) director is currently on a McConaughey-esque upturn in fortune – dubbed the Shyamalanaissance – after the successive hits ‘The Visit’ and ‘Split’ earned an unprecedented $377m across the globe.
It’s ‘Split’ in particular that set the stage for ‘Glass’, as the horror-thriller surprised us all by revealing itself as a sequel to 2000’s ‘Unbreakable’, starring Bruce Willis. The unexpected is Shyamalan’s forte, and he looks to shock again in his latest effort, which sees the return of Willis, alongside Samuel L. Jackson and James McAvoy.
He’s already surprised us with the film’s critical reception.
It’s lowly 35% on the Tomatometer may cause concern to some, but it’s unlikely to dowse the fan-made flames that’ve only grown in the two years since ‘Split’ first entered U.S. cinemas. Eagerness is only further heightened by the fact that the producers, Blumhouse, have grown in popularity recently due to a string of highly-popular hits, including ‘Get Out’ and ‘The Purge’.
‘Glass’ is therefore likely to be incredibly front-loaded, although this also means we’ll probably see a far larger opening to offset the potentially poor legs.
How big an opening? Well, its first 3 days should comfortably topple ‘Split’s $40m. Infact, we’re looking at an opening between ‘A Quiet Place’s $50.2m and ‘Halloween’s $76.2m for ‘Glass’, which won’t manage to shoot down ‘American Sniper’s $89.3m MLK weekend record. Nonetheless, a $55m opening is more than enough to shatter any notion of a flukey few years for M. Night. The Shyamalanassaince is well and truly here.
Last weekend’s winner ‘The Upside’ continued to look bright during the week and should pull in a strong $12m in its sophomore outing, mainly down to its fond audience and usually-leggy comedy/drama genre. It marks a drop of just 41% from last weekend for a running total of $40m, and with the right luck could end up on a domestic total close to the century mark, although realistic forecasts have it finishing closer to $80m. Like ‘Glass’, it isn’t suffering from its poor critical reception as we may have expected in the past, and could even end as one of the real success stories of the year in 12 month’s time.
The final wide release of the weekend goes to ‘Dragon Ball Super: Broly’, the latest instalment in the world-famous anime series. Opening on Wednesday to $7m (from just 1,000 cinemas), we’re expecting ‘Super Troopers 2’ levels of front-load, with the majority of fans likely rushing before the weekend even begins. Already on $57.2m internationally, the $8.5m-budgeted film could earn around $7m in the U.S. from Friday to Sunday, but may struggle in the face of less-niche competition.
Three weekends in, and we’ve finally got the first highly-anticipated release of the year. Could ‘Glass’ look to break $60m in its first 3 days, or will it crack under the franchise’s pressure? Let us know your thoughts on Twitter and Instagram – we’re at @JUMPCUT_ONLINE.